“With our advanced multi-core architecture, AMD is in a unique position to enable a wider range of premium desktop solutions, providing a smarter choice for customers and end users,” said Greg White, vice president and general manager, Desktop Division, AMD. “This innovation is a direct result of our development of the industry’s first true, native quad-core design, coupled with AMD’s manufacturing flexibility, to create multi-core processors in two, three, and four computational core configurations on a single die of silicon. As a customer-centric company, AMD is committed to working with our OEMs to deliver compelling value propositions across their multi-core product families with capabilities that address their requirements and aspirations.”
AMD Phenom processors with three cores are a response to demand for increased performance delivered by multi-core processors when running state-of-the-art applications. According to Mercury Research, quad-core processors represented less than two percent of desktop shipments in Q2 2007. AMD believes this suggests a need for a wider selection of multi-core solutions. Triple-core AMD processors may stimulate broader multi-core adoption with a product family that scales to more points-of-entry for the customer.
“Microsoft is excited to see AMD creating new technologies like the AMD Phenom triple-core processors,” said Bill Mitchell, corporate vice president of the Windows Hardware Ecosystem at Microsoft Corp. “We see potential for power and performance improvements through triple-core processing in the industry and are exploring with AMD the possibility of taking advantage of this in the Microsoft family of products.”
The true multi-core design of the upcoming AMD Phenom processor family of products, based on Direct Connect Architecture, features an integrated memory controller, accelerating performance for productivity, content creation, entertainment, and gaming. In addition, this next-generation architecture includes AMD’s Balanced Smart Cache for rapid access to memory, with a shared L3 cache for leading-edge performance on multi-threaded software. With HyperTransport™ 3.0 and up to 16 GB/second of high bandwidth I/O, upcoming AMD Phenom processors are designed for the ultimate visual experience with amazing HD video and gaming resolutions, as well as high-speed disk and network interfaces. In addition, Cool‘n’Quiet™ 2.0 technology enables independent frequency adjustments to each processor core, and the HyperTransport bus and memory controller for a cooler and quieter PC.
AMD Phenom triple-core processors are expected to deliver increased performance for multitasking usage models and multi-threaded applications, aligned with similar benefits available with the upcoming AMD Phenom quad-core processors. In addition, triple-core processors from AMD can provide significant performance advantages over similar dual-core AMD processors in key industry standard benchmarks, including SYSmark® 2007 and 3DMark™ 2006, as well as similar quad-core AMD processors in certain gaming and digital content creation scenarios.
“A continued commitment to elegant design and innovative processor architecture is instrumental to revolutionizing the technology industry,” said Richard Shim, research manager for IDC's Personal Computing program. “The advent of triple-core processors is a valuable market opportunity for customers to deliver compelling solutions to end-users and further differentiate themselves within the desktop PC market.”